So what’s this blog about then?
NeverPink is a blog for female entrepreneurs, written by a female entrepreneur.
Yeah, so? There are lots of those. Why should I read this one?
Because frankly, in most cases, what passes for business advice and discussion for women out there at the moment is crap. One prominent publication recently decided that I need seven reasons to be more like myself in the New Year. Another article tells me I should invest like a girl. Yet another wants me to live like my nail colour.
Are you kidding me?
It’s as if publishers have dug out back issues of Cosmo magazine, done a “find and replace” to swap out instances of girlfriend with business woman, and called it a day. How any of this type of stuff is supposed to help you be a better business owner, much less provide a serious treatment of the issues particular to female entrepreneurship, is beyond me.
Just what do you have against pink, anyway?
I dislike pink because I’ve been force-fed it from birth. If I go shopping for children’s clothing, the girl’s section is almost 100% pink. If I go looking for toys, there is almost certain to be an entire aisle of blindingly bright pink stuff, just for the girls. If I want to purchase power tools, the sales associate may well direct me to the pink cordless drill. It’s everywhere, even in high-tech stuff. A tablet or a smart phone? There’s a pink for that.
I dislike pink because it’s a colour very firmly associated with little girls, princesses, cotton candy, and all things cutesy-poo. It’s associated with fairy tales, make-believe, disconnects from reality, and woolly-minded thinking. I dislike pink because it’s an automatic signal that says: this shouldn’t be taken seriously, it’s not real, and we’re just pretending, okay?
And as long as women aren’t prepared to take themselves seriously, no one else will either. We may have come a long way, baby, but we still have a hell of a long way to go.
And you are?
My name is Chandra Clarke, and I’m the founder of Scribendi.com, an award-winning, ISO certified editing and proofreading services company. Scribendi employs more than 200 people worldwide, and does business in more than 60 countries. I’m a three-time Stevie Award nominee for women in business, I’ve made the Profit w100 list (Canada’s ranking of top female entrepreneurs) three years in a row, and I’m Canada’s top female exporter. I’m also married to Terence Johnson (my business partner and the best British export since the Aston Martin), and am mother to three fine young sons (ages eight, six, and four) and a wonderful daughter (just four months old) whom my husband and I homeschool.
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